Supporting providers and patients to deliver and get care from anywhere

Stuward Vü is a remote healthcare product that operates in the Portuguese market. It's part of the broader Stuward Health, working as its Care module. Stuward Vü helps healthcare providers and therapists offer quality services to their patients from anywhere.

The case study explores the product's inception and strategy, its various iterations leading to Product-Market Fit (PMF), as well as key challenges we’ve encountered along the way.

Stuward Vü started off by offering mentoring services to family caregivers of people living with dementia. Despite being seen as valuable to caregivers, we faced issues with monetisation that forced a strategic pivot. Our goal was then to shift the product direction, increasing revenue generation, while ensuring we could leverage our capabilities.

We opted for a shift towards a B2B model after thorough market and product reassessment. Our follow up research sessions with target customers further informed our designs, leading to product adaptation and refinements. Post-release, we gathered ongoing feedback, which again helped us optimise the product to meet evolving needs. Currently in the market and generating revenue, the process of refinement is ongoing.

Our strategic insights revealed the rising demand for remote care, particularly in mental health, which has since been accelerated by COVID-19. Small practices led this trend. Through research, we've identified the following user segments:

Professionals Focused on delivering care from anywhere and valuing control and minimal workflow disruption. Needs were further broken by:

• Therapists who value the ability to monetise, manage progress, scheduling, and communicate with patients asynchronously.
• Healthcare providers who value data privacy, waiting time management, and ability to receive and store patient documents remotely securely.

Patients Seeking access to quality care, prioritising simplicity, transparency, and the ability to communicate outside the real-time visits.

The Stuward Vü case study is at its core a story of perseverance. Perseverance to continuously look to understand how to hit a balance between delivering value to users and business viability.

Even though the product was initially valuable to our target users, we faced challenges in monetising it. This led to a strategic pivot of the product, refocusing on healthcare providers and therapists as our paying customers.

This proved to be the right decision as we managed to monetise our product and conducted thousands of remote visits. The strong 79 NPS score from patients further reinforces this.